Genetically Modified Opinions

The Challenge

During a semester of my graduate studies at Harrington College of Design, I attended a course focusing on Visual Rhetoric and the semantics behind the ongoing argument to either use or discontinue Genetically Modified Organisms (GMOs). The challenge was to provide a visual argument for both sides of this debate and end favoring one direction. We were charged with creating the messaging, imagery and art for a series of visual arguments and the creation of a process book to document the full semester.

SERVICES PROVIDED

Discovery & Strategy

Branding

Communications

Multimedia Production

Our Approach

Once the objective of the book was in place, visual and written arguments both pro-gmo and against gmo usage were created. I art directed select photographers to produce some imagery, while other images were stock for purposes of semantic analysis. Design briefs were created, and in the end, final images reflected the message that was intended to be against the use of gmo products. The final product was a process book documenting the full project.